Branding
Vision Group Rebrand (2025)
Vision Group embarked on a bold transition to a more B2C-focused business model, with the goal of offering concept-driven real estate solutions tailored to individual investors seeking high-quality apartment investments. This shift called for a comprehensive rebrand, one that would reflect their forward-thinking mission and modern approach to real estate.
Their mission is clear: to make high-yield, affordable, and ESG-focused real estate accessible to a wider audience. The new brand identity embodies both sophistication and approachability, with a sleek, modern logo that firmly connects to the world of real estate. A thoughtfully chosen palette of dark and light greens conveys a natural, grounded feel, while maintaining a refined, high-end aesthetic that aligns with their commitment to quality and sustainability.
Sector
Real Estate
Role
Creative Direction
Work
Visual Identity
The New Vision Identity
The logo evolution draws inspiration from the original angled bars of the old logo, now reimagined as the roof of a building within the 'O' of Vision. The white space between the bars subtly creates shadows on the roof, adding depth and dimension.
The all-caps 'VISION' in Reddit Sans, a bold, compact sans-serif font, reinforces the brand’s clean, modern identity. This typographic choice reflects Vision as a transparent, innovative company committed to clarity and forward-thinking solutions.
The color palette, embracing earthy and pastel tones, deepens the connection to nature and balance. Rich dark green and soft light green work in harmony to create a grounded, calming effect, while the use of white emphasizes simplicity, clarity, and a fresh, natural aesthetic.
