Brand Identity
Falter & Consulting
Falter Consulting Services is a specialised business consultancy offering tailored expertise in asset management, real estate, and business support. The brand identity was built around a unique ampersand (&) symbol, thoughtfully reimagined as a butterfly—a subtle reference to the German word “Falter.” A refined Bordeaux red palette was chosen to convey a sense of prestige, reliability, and calm authority.
A classic serif typeface reinforces the brand’s values of tradition, sophistication, and stability. The identity system extended to essential brand assets including logo, color palette, typography, business cards, and communication materials—all designed to reflect the firm’s professional yet approachable character.
Sector
Finance
Role
Creative Direction
Work
Visual Identity
