Brand Identity
forest floor
Forest Floor is a proposed conservation initiative dedicated to protecting the biodiversity and ecosystems of the Pfälzer Wald through community engagement and sustainable practices. This project is a comprehensive design initiative that aimed to establish a strong and cohesive brand strategy and visual identity for the brand. The project encompassed the creation of various design elements, including a logo, color palette, typography, photography, website design, social media and branded communication tools such as posters, brochures, business cards and merchandise. Each design element was carefully selected to reflect Forest Floor’s core values, which includes sustainability, biodiversity, education, and community. A thorough brand guidelines was developed to ensure consistent application of the visual identity across all touchpoints.
Sector
Conservation
Role
Creative Direction
Work
Visual Identity
